Your Total Packaging Resource.


Your Total Packaging Resource.

3 Key Lessons to Highlight Your Brand

At Prefer Pack, we know whether on a supermarket shelf or strictly online, every brand needs to find a way to stand out.  Here are 3 key lessons from food packaging design to help you highlight your brand’s point of differentiation.

1. Clarity and simplicity

Next time you go to a supermarket, pick a random shelf and browse through some products.  Glance at each and ask yourself two very simple questions:

  1. What’s this product for?

  2. What’s the brand behind it?

You’ll be amazed how hard it is to find answers to some of these essential questions in less than four seconds, the maximum time an average consumer will dedicate to any particular product.  Now imagine your brand sitting alongside your competitors’ logos.  To cut through the clutter, a busy logo isn’t going to do your business any favors.  Think about what makes you different and lead with whatever that is.  Use digital corrugated printing to enhance your simplistic design and put your ideas on packaging.  Remember, some of the world’s most successful logos are also the simplest.

2. Honesty

Have you ever bought a package of cookies and been disappointed that the mouth-watering goodie shown on the package turned out to be a tiny, dry wafer?  By depicting a product ten times better than it actually is, you’re misleading and ultimately disappointing the consumer.  Poor sales performance and bad brand image often follow.

Honesty is (or should be) the best policy.  Consumers have nothing against simple, inexpensive products, as long as they know what it is they are buying. As a business, you want to sell your service or product by representing the product in the best light possible, but keep in mind that stretching the truth can backfire. Be straightforward with your customers in order to keep them coming back.

3. Authenticity

Originality and memorability are at the heart of great brands.  Looking at packaging designs, it’s easy to understand why.  With hundreds of products out there, all competing for the consumers’ attention, the only way to set your brand apart is to be different and authentic.

If you’re stuck with a generic-looking design, whether it be your logo or a banner ad, it may be time to think outside the box.  Inspire your graphic designer by collecting images that remind you of the colors, photos, and designs from other industries.  Hey, you might even want to look at custom corrugated packaging examples while brainstorming.

So contact our team at Prefer Pack today to get started with the right packaging for your business.

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