As in the world of technology, the packaging industry is always changing and evolving. As a new year is upon us, we look ahead to see what packaging trends are in store for the new year.
Smart packaging- Since food waste and safety is of utmost importance to consumers, finding a packaging solution is essential. However, since packaging plays an important role in ensuring food quality and safety, the packaging industry in working diligently on finding a solution to not only increase the shelf-life and reduce spoilage, but reduce waste as well.
Bio-based packaging- By using recyclable PET products, which is made from sugarcane, we will be able to use renewable resources to offer sustainable packaging solutions, especially for retail-ready beverage packaging.
Digital printing- Due to its ability to print high-end graphics for short-run orders, digital printing is gaining popularity, especially for smaller businesses. And added benefit to digital printing is the use of environmentally friendly water-based inks to prevent any further environmental damage.
Inbound marketing- Since we are living a very technologically savvy world where the Internet rules, it is becoming essential for your business to be easily found and to establish credibility and value with your brand. By utilizing social medias and networks and by creating a resourceful and valuable website, you are increasing your chances of being found, in turn converting those users into customers.
Corrugated cardboard- Although corrugated cardboard is not a new concept and has been around for a very long time, it is not going anywhere anytime soon. The use of corrugated packaging is not only a cost-effective packaging solution, but it reduces waste and the negative impact on the environment.
Since the packaging industry is constantly changing, it is imperative for your business to find the right solution for your packaging needs. PreferPack has been providing customers with optimal packaging solutions to fit their unique needs for over 37 years.